Bumrungrad International Hospital was the company with the highest brand value in the Health Care Services category for the year 2024, with a brand value of THB 123,342 million. Bumrungrad was also ranked 3rd in brand value among the 15 leading companies awarded in the Thailand’s Top Corporate Brands 2024 category.
Prof. Surakiart Sathirathai, Ph.D., Chairman of Chulalongkorn University Council, and Prof. Wilert Puriwat, D.Phil. (Oxon), Dean of Chulalongkorn Business School, presented the award in the “ASEAN and Thailand’s Top Corporate Brands 2024” event to Artirat Charukitpipat, Ph.D., CEO of Bumrungrad International Hospital, who accepted the award on Bumrungrad’s behalf and joined a discussion on the topic of, “What actions can leaders take to achieve corporate brand sustainability?” alongside Prof. Emeritus Guntalee Ruenrom, Ph.D. and Asst. Prof. Ake Pattaratanakun, Ph.D. (Cantab), from Chulalongkorn Business School’s Marketing Department, who also congratulated on 30 January 2025 at Chulalongkorn University Auditorium.
The ASEAN and Thailand’s Top Corporate Brands 2024 is an event that announces the Corporate Brand Value of the Year, organized by Chulalongkorn Business School’s Master in Branding and Marketing (MBM) Program, in collaboration with the Stock Exchange of Thailand and Manager Online. The event aims to award organizations with the highest brand value in Thailand and ASEAN for the year 2024. This marks the 15th year of publishing the research on corporate brand valuation. The research team has used the CBS Valuation tool to measure the corporate brand value for 2024 of companies listed on the Stock Exchange of Thailand and in six ASEAN countries. The valuation is based on the financial statements of companies that meet the criteria and calculated using the CBS Valuation formula, which integrates marketing, finance, and accounting.
Last modify: March 06, 2025